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S.W.O.T stands for Strengths, Weaknesses, Opportunities, and Threats. You may have an assignment requiring you to analyze a company to create a S.W.O.T. report. A S.W.O.T. analysis combines various key performance indicators e.g., branding, R & D, competitive pressures, regulations, strategic initiatives, broad product portfolio, supply chain disruptions – to determine a company’s overall health and competitive position. These measures will help you fill out the four quadrants of a S.W.O.T. analysis.
Business & Management databases like Business Source Complete and Business Insights: Global index S.W.O.T. reports in their collection. That is not to say you will simply copy and paste their content into your analysis but if you do use some of that information, be sure to cite your source.
Simply go to either Business Source Complete or Business Insights: Global from the Business Research guide – Articles navigation tab located on the left-hand side of the page.
I will use La-Z-Boy or LZB (ticker symbol) for this example. If you perform a keyword search either using “La-Z-Boy” or “LZB” in Business Source Complete, a S.W.O.T. report will populate when using “La-Z-Boy” (without quotes). If you simply use “LZB” a number of other useful resources will populate including trade publications, newspapers, and magazines. These will also be useful if your company does not have a S.W.O.T. report in a database. I always recommend using a competitor’s S.W.O.T. report (if available) if your primary company is not available. This will give you an idea of what key performance indicators are analyzed in order to create a report.
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